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& Nbsp; & nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation] December 7 morning news, in countries football team is for next year's World Cup in Brazil started competing at the same time, another to compete for the global "hegemony," the battle is soccer field external expansion, and the two sides are fighting Nike and Adidas. In the next round of the battle the two sides, the two companies compete for the goal of the world's largest sports brand. Currently, Nike in the global sporting goods market occupies 14.6% share, while Adidas occupy 11.4% of the share; in the European market, Adidas name position holding his head, but the gap with Nike, which is between the German company reduced. According to data Euromonitor Internat cheap jordans online ional (Euromonitor) released data show that in 2012 the share in Western Europe Adidas sporting goods market share of 13.2%, while Nike's share was 12.4%. German sporting goods retailer's marketing head Sport2000 Hans Auer door Plantinga (Hans Allmendinger) said:?. "The situation is difficult to forecast what will be next year's Adidas certainly are struggling trying to recover the lost ground, but Nike, The company also will not sit on our laurels. " In the past 40 years time, Adidas has been associated with football are inextricably linked. This company has some powerful partners, which makes it a challenge coming well prepared to fight. Adidas and famous German football club Bayern (official microblogging data) Munich has a close worki Cheap air jordan 12 ovo ng relationship, holds 9% stake in the latter; in addition, also has a close relationship between the company and FIFA. Adidas had earlier predicted that in 2014 its soccer-related sales will be more than 2 billion euros (US $ 2.7 billion), its goal is to group sales in 2015 will increase to 17 billion euros (about $ 23 billion). Meanwhile, Nike is headquartered in the United States until 1994 before entering the football market. However, the company has formed a football club with a number of important partnerships, such as the Premier League (microblogging topics) champions Manchester United (microblogging) and the like. Nike did not make forecasts for individual sports category, but the company expects that by 2015, the Group's high Retro jordans for sale est sales will reach 30 billion euros (about 41.1 billion US dollars). This means that, Nike thinks he can get enough strong performance during the World Cup, thus expanding the global market lead, while there may also defeated rivals in as Adidas "home" in the European market. In the first fiscal quarter ended August 31, the Nike's European sales grew 8%; the same period, Adidas sales in Europe are down by 7%. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partner: shoes famous network & nbsp; global fashion brand network.)Nike LeBron 9 "Death Proof" personal customization suite enjoy 2013-12-08 23:33:36 Today, let us enjoy the personal customization of another masterpiece, look at my work I have to cheap foamposites mind the words in small series there is the "art", I do not know you will not like me do? If Nike Nike LeBron can launch a series of suits, then the individual will not be able to customize how gurus also launched one? This time for everyone to bring Nike LeBron 9 "Death Proof" is inspired by the personal customization kit from the Quentin & middot; Tarantino and Robert & middot; Rodriguez's film "Death Proof." This is a psycho killer with the theme of the movie. 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With the market gradually, forming the basic channel network problem gradually emerged: do good franchisees began to work as a function overbearing do not good, the market is more painful, the index does not Wanbu Cheng said that all kinds of support and assistance to invest in a bottomless pit, the interests of both sides the dispute will become a required course in order. However, the brand gradually grew, the original channel to make people feel like a 10 year old child wearing clothes when she was 3 years old, let a person feel shabby but also can not help but pity. Then the market competition is not as suited to the who stay for a moment, when all the members in this market have become no longer adapt to the competition mechanism, reform has become the brand strategy to repeated words, it seems the channel reform is imperative. these enterprises recognize the drawbacks of the existing franchise channels, but also realize that to change the current situation, whether it is from the capital or manpower, material resources, is a huge and long project. As a result, these enterprises have to test the water straight camp, on the one hand to enhance the brand image, on the one hand is also calculated to those franchisees by the magic spell. Therefore, the direct battalion has become an important part of each brand strategy, and the overnight camp has become the magic wand of brand transformation, and it has taken on the responsibility of brand innovation and growth. However, established direct system is easier said than done manpower and material resources, first of all, the financial problems, as well as on the second channel control ability, after all, today's market is different from the past, want to open a shop, do one area is not easy, but the flat channel is always a trend of product distribution, enterprise is the only way which must be passed the development of the. How to dance the magic wand of channel change - the establishment of a direct operation system - has become a major issue before them. What advantages does direct business bring to the enterprise? channel flattening, reducing circulation costs we can use this sentence to the Purchasing Management Association of Canada China chief adviser Wang Dayong to explain the "flat channel" which is a popular vocabulary: "when the most competitive mode is still at the lower stage, the so-called price competition. When this approach becomes mainstream, you will consider cost advantage through compression channels." Simply weaken or even cancel agent power outlets supplied by your dealer or factory direction, channels to reduce operation and maintenance costs, and reduce operating costs, improve the rate of return on capital and enhance market competitiveness. We found that from the apparel industry channel evolution, and with the growing market competition, competition and rising costs (spreading competition caused by the escalation of competition)